Business of Local News and Express News

Facebook has not had an easy year with news about Cambridge Analytica und Mark Zuckerberg being called to testify in front Congress. Zuckerberg and his group used it to change Facebook’s algorithm, which can still bode favorably for your nonprofit, if you’re clever about it.

Facebook decided that it would focus on local news, events, and this was the major news. Campbell Brown and Alex Hardiman announced that Facebook will offer more news from local sources, including those in their own cities, to people all over the world.

This was due to the fact that, following the terrible press coverage and scrutiny about their privacy, the emphasis on Local news content for users was viewed by them as a smarter strategy to ensure their AI could better identify low quality and “fake News” content. It remains to see if this is actually possible. But, nonprofits could be benefited if they’re able to get the word out in their own communities.

Zuckerberg announced that Facebook would be returning to basics in the first month 2018. It would be prioritizing posts from friends and relatives over those of brands. This announcement initially caused shudders among brands. However, they soon figured out how best to capitalize on the changes. You can do it the same way for your nonprofit.

Facebook has been making organic reach less accessible for brands over the years. This is something we all know. Your brand could once have a high-level organic reach about your nonprofit. Today, organic reach lies in the low single digits of declining and Facebook and other platforms are expected to continue to throttle organic reach. This could lead to brands being forced to “pay for play.”

Some videos on Facebook are not accessible with sound turned off. Be aware of this when creating video content. What are some ways to leave a lasting impression visually?

For Facebook, you should only create content that is specifically for Facebook. Use best practices to increase engagement. Facebook uses this to make it easy for users to engage with your content. This includes using video or great photographs, keeping the copy short and sweet and using hashtags only one time. This isn’t Instagram!

Make sure you are smart about appearing in people’s Newsfeeds. It is worth paying for information that has essential value to people to appear in their newsfeeds. Sponsoring posts and placing ads is an option. But be aware that it can be costly so plan carefully and make sure you get the best value for your money.

Send a press conference to local media with any additional news you may have about your organization. This could include new staff, relocations or successful completions of fundraising events. Facebook puts local news first, so if you’re able to feature in a story about your news, that’s an excellent way to spread the word!

Find ways to tell stories when creating video content. Your organization’s story will make people want to view it. 80 percent start with emotion and rationalization.

The majority of nonprofits have a great tale. If they can translate that into a live video, it’s even better. Mark Zuckerberg stated clearly that brands must encourage meaningful interactions between people… We know people interact more with live videos than regular videos.

Combine Facebook with other social networks. Take, for instance, the fact that your live streams and videos are receiving high levels of engagement in your Facebook analytics. Don’t keep your eyes on Facebook alone. Also, consider sharing the same content on Instagram.

Public relations (PR) may not work every time, but it can make a huge difference. Paris Hilton is a good example of this. Here are some facts that every business owner must know about public relations. PR provides a lot more reach, creditability, and can drive a lot business into your company whether it is web site traffic or foottraffic. In this article, we will discuss some simple rules of the trade that can help you in your quest to make it in the media.

 Get local! It is important to stay local, as many media outlets have been bought by larger corporations. Also, if your story has a national impact, it could be picked up by national newspapers. Your local news media will listen more to your story pitch that the national media or Oprah. Remember small media gets big media. This has been shown on Johnny Carson many times. The producers will search for obscure articles in backwater newspapers to give national coverage.

Find the best media. It can either be your local newspaper, local radio or television stations or the Internet. Each media type has their own pros and cons. The New York Times tends to publish an article on its front page, and TV stations often follow their lead. Some stories are better for newspapers than they are for television when they first break. It depends on what the story is. My Success Gateway, LLC, has been covered in all four major media, including TV, Radio, Internet, and Newspapers. TV does a wonderful job of conveying emotion through stories. Radio does a fantastic job of allowing people to have deeper conversations about subjects. Newspapers are very visual. Stories with charts and diagrams can lend themselves well to paper. Internet can be segmented and visually complex and multimedia.

Know who to call at the media outlets. When you contact a newspaper, you should identify the journalist who is covering your local story. This could be either a sports reporter, local news writer, or entertainment writer. If you are interested in pitching your story on television, then ask for the assignment editor or desk. Radio will require you to know the name of the station and whether you wish your story to air on Rush Limbaugh, Howard Stern, or both. The show should be contacted and you can pitch the producer. When you go online, make sure that you speak to the webmaster or web editor.

Keep your story relevant and make it memorable. If you are an entrepreneur and have a local marathon, arrange for runners to receive massages at no cost after the race. First, contact the TV station. Let them know that you are Mr. Expert Masseur will host this event (hook), for runners who have completed a marathon with back pain.

Make the story as promoteable as possible. When the news channel is covering other stories, say we will be right there with advice on how to deal with your back pain. Discuss this idea with your assignment editor. This is their thinking. If they don’t know how to think, help them by visualizing the story.

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